Who We Are

We Love to Work with Passion

About Us
CAP Tunisia is a company specialized on field marketing founded in Tunisia on 2008. Understanding the demanding and dynamic nature of several sectors like Electronics, Pharmaceutical and FMCG industries is our mission. CAP has been able to be a Field Marketing partner for the most famous brands in Tunisia.

CAP message and values
CAP build Partnership through :
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    Its Exceptional services.
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    Market relations which leads to Cost effective measures.
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    Quick response time.
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    Professional feedback .
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    Reliable data capturing and gathering methods.

Our Services

The Key Of Your Success


Merchandising Dedicated CAP Field Officers provide Merchandising services. Distribution and installation of Point of Sale material is done professionally depending on each stores requirement. A qualified team is using good merchandising technique to promote your product.


Branding is mostly useful for new product launches and promotions. CAP provides smart branding by focusing on what is needed in each outlet and placing the POSM in its appropriate location maximizing brand visibility.

Retail audit survey

CAP acts as an extended arm to your marketing department. With dedicated professionals at your service, thousands of stores can be covered in short periods of time. This will not only allow clients to focus on the core business, but will give them the ability to have up to date data to help make effective changes.

Loyalty Programs

CAP designs dealer loyalty programs tailored for each product and brand. These programs exist covering most types of business, each one having varying features and rewards schemes.

Instore promoter

From in store campaigns to outdoor programs, CAP develops and executes various promotional activities. Whether it is a launch of a new product or a sales campaign we can help you reach the desired target market with a creative twist.

Market intelligence

CAP uses multiple sources of information (compiled from internal and external sources) to have a specific idea of the company's existing market, customers, problems, competition, and growth potential for new products and services.

Instore training

CAP provides instore training programs. our representatives can guide and traine your in-store salers so they can communcaite and demonstrate to customers the advantages, features and benefits of the product or sevices. This can help you to promote your stores and keep your team up to date.

Events management

Through its knowledge of the world of events, brings a unique capacity of creativity, ideas, know-how to serve your event and your communication strategy.CAP handle the process of planning and coordinating the events.

And also

Online Digital Mapping
CAP can provide digital mapping of outlets using Google Map technology, which can be used to locate outlets on a real geographical map. Digital maps allow clients to have an overview of the location of the outlets along with all required details including pictures.
Custom made PDA applications
CAP currently uses the help of our in house developed Hand Held System to track information. CAP presently equips each of its Field Officers with the latest hand held PDA devices. This enables the team to conduct their work with the Hand Held Devices that will be uploaded to the CAP website at the end of each working day. Not only does this reduce duplication of effort, but also the system allows the Field Officers to focus more on the job at hand. All data can be collected using hand held PDA’s equipped with each Filed Officer. The data is easily uploaded to the website with photos at the end of the assigned visits where it can be viewed online instantly.
Web Based Reports
All data that is collected using hand held PDA is uploaded to the website with photos at the end of the assigned visits where it can be viewed online instantly. Daily / Weekly / Monthly reports and presentations are uploaded on the CAP website where all Clients and team members are able to view them through the LOGIN page. Every Client has a unique username and password thus providing levels of data abstraction. Information is easily sorted by Country, City, Outlet or date. Graphs, charts and tables are automatically developed and sorting top outlets by sales, stock or any criteria can also be done. Photos of every visit done by field officers will be uploaded at the end of every day, which allows managers to view the status of the outlets on a daily basis.

Our Work

Quality Work for Best Value

Our Partners

They Trust Us

Contact US

Get in touch


B1-7, Complexe Yasmine Tower Boulevard de la Terre, Centre Urbain Nord, 1082 Tunis


Mobile: (+ 216) 71 947 666